New York Sets Metal Postcard Straight For The 2nd Time In A Week
Last week i was informed i was a complete idiot for not paying for reviews – didn’t i know that’s how it’s done.. how stupid am I ?
This week I get chastised.. it’s all rather tedious being lectured by New Yorkers I have to say
Because I’m lazy you’ll have to read from the bottom up.
Dear Jim,
Thankyou very kindly for the 2nd lecture in the space of a week I’ve had from New York
Last week it was someone who set me straight on what an idiot I was because I wouldn’t pay for reviews on his website
It’s encouraging to know that I have no grasp on reality .. It’s always been something I’ve struggled with over the years
Also thank you very much for setting me straight on how I have no concept of the recording industry, “artistes” and generally how shit my label is and how stupid I am. I shall keep that all in mind while I continue to fail dismally into the future
To be honest I never created the label to do business . Music of all types has always been close to me and I’d rather not pollute it with business. I never said the industry hated me . They don’t even know who I am and I’d imagine it / they whoever they are would care even less and I’m quite happy with that
I never intended to make money with Nive Hive and as I said I expected to lose money but not to the extent that collin wanted me to
With regard to the mastering . I apologize that Frank was not up to all of your exacting standards. Some of the people he’s mastered include .. Fat Boy Slim, Trojan Soundsystem, Hyperdub, Andy Smith so I presume he knows what he’s on about.
I’m sure you’re not interested in going back and forth so I presume I won’t be hearing from you again
Finally I’d like to say that I’m still a huge fan of Holy Ghost’s and Hercules & Love Machine’s work – especially the H.Ghost 12″s on DFA
But I’m fairly sure we won’t be talking again so I’ll just disappear into my tiny hole again now I’ve been chastised
Yours with best wishes
Sean
From:
Date: Sat, 11 Feb 2012 00:25:51 -0500
To: Sean Hocking
Subject: Re: From Jim re: NiveHive
Date: Sat, 11 Feb 2012 00:25:51 -0500
To: Sean Hocking
Subject: Re: From Jim re: NiveHive
Sean,
It appears that your grasp on reality is the one that needs a tune-up. I know for a fact that most of the points you make are flat out untrue.
1) The mp3′s were certainly not unlistenable. Many prominent and successful New York musicians have heard the NiveHive tracks, including members of Holy Ghost, Jessica 6, Midnight Magic, Hercules and Love Affair, etc. etc. Collin is a musician as well as a producer — you run a small label, which does not make you an expert on production. Collin’s music, which he mixed and produced, has appeared in shows like Gossip Girls, CSI: New York, big budget movie trailers, etc., as well as on labels like WARP records. None of these people found anything Collin ever produced or sent them unlistenable. Perhaps you are tone deaf! You should be honest with yourself — you weren’t going to put the album out for any other reason than that it was good. Unless you’re a fool, you don’t run a label with the mentality you outlined…
2) The masters were a joke. Distortion. Important textures being lost in favor of others that were less important to the track… The fact alone that MANY of the tracks were distorting means the mastering job was COMPLETELY AND TOTALLY UNPROFESSIONAL. That you’ve been using the guy for ten years isn’t relevant. Perhaps he’s lost his mojo? At any rate, Frank swindled you for that £300! No offense to him as a person, but the masters sounded like a beginning college student who knows nothing about sound. I’m not the only one who thinks this…
3) No contracts = BAD business. You’re not going to end up working with any serious artists without contracts. Plain and simple. A lack of contract gives you the upper hand and that’s crap.
4) Are you kidding about sales? NO ONE sells records these days! But Collin has publishing deals with Zync and Chrysalis, two of the best publishing companies in the states — that’s where the money is right now, not in sales. You haven’t been reading up. 25% of publishing with a good publishing house is a pretty nice deal (which is traditionally what labels who release albums get, and likely what Metal Postcard would have been entitled to if you’d had a contract). Can’t believe you’re even thinking about sales right now — only Mariah Carey, Lady Gaga, etc. are making any real record sales in the year 2012.
5) Harping on an artist for trying to make a living is just stupid. Please stop. Very played out. Laughable actually. And that you mention “not taking a cent from Collin” is ridiculous — you did nothing to deserve any money, and that’s NOT HOW A REAL LABEL WORKS. Sorry to break it to you, but artists don’t pay labels to put out records.
6) The industry hates you because you run your label the way you want? How grandiose. I really don’t think that’s likely the case, Sean.
Basic human social skills would have dictated your replying to Collin’s second or third email and letting him know that you’d changed your mind. The material is time-sensitive and politically relevant, and you’re bullshitting around delayed the release.
Anyway, I’m not interested in going back and forth anymore, as I’m concerned with dealing in reality, which you apparently are not.
Best of luck in continued record sales,
Jim
On Fri, Feb 10, 2012 at 11:48 PM, Sean Hocking wrote:
Dear JimThanks for your noteI understand Collin is your friend so I doubt much I say will registerInitially I did try my best with Collin but his grasp on reality with regard to a project like his left me somewhat non-plussed to start with and then his evident desire to get me to spend a lot of money on his behalf without a chance of even getting 20% of it back made me finally give upA simple timelineAfter he had eventually supplied me the most unlistenable mp3′s I’ve received from an artist is 10 years I said although I couldn’t hear half the music I liked the concept and it fitted in well with the aesthetic of the label and that if he could supply me wavs / aiffs I would then send them off to be masteredA couple of months later the final mixes turned upAs discussed I sent them off to my mastering guy in London who have used for the last decade with nary a hint of complaint from any of my artistsWhen the masters came back they sounded fine to me , actually more than fine . I’m obviously tone deaf because…….Collin though was unhappy with them and to put it bluntly was I thought extremely rude to me and about my mastering guy in an email he sent me. And to brutally honest that really pissed me off. I have worked with Frank for nigh on a decade and he has always done his best to make people happy and get a sound as close to the artist wants. But Colin’s comments were so rude about Frank there was no way I was going to let him speak to FrankThis combined with too many money related questions ( remembering that I told him in advance I didn’t do contracts , I wasn’t expecting any money from him towards the project and that when I worked with artists on my label it is a collaborative effort) Instead Collin seemed to think I had money to burn doing vinyl with complicated artwork and every part of the conversation there’s this sub-text that I’d be taking money from himHis project is a pure art based project and at the most may sell a couple of hundred of 12 Vinyl and a few hundred downloadsI was prepared to lose $US1500 or more on the project because I like the politics and approach but for a man who who is supposedly kicking against the pricks he seemed unduly concerned by what I should be paying himIn ten years I have only decided not to work with 2 artists.. And Collin is one of those two. And like the previous lot I had enough of I knew that over time what problems would appear.. e.g. Oh that art work’s not right , where’s my money, why didn’t you do this why didn’t you do thatI have a pretty good bullshit detector having spent from ages 7 –18 in boarding school, working for some pretty obnoxious multinationals, having lived in many countries around the world. And I’m sorry to say because he is your friend that if I did everything he asked…. it was just going to cause me a lot of dramas and more money in the futureIn the end I decided to cut my losses having already spent time and over £300 on the masters – of which I didn’t ask him for a cent back -Obviously he’s your friend and you’ll be on his side of the fence … and I totally understand that that would be the case. If you wish to bad mouth me to others that’s up to you. To be honest I get it the whole time from tedious industry people because I run my label the way I want . It is my creation, I am proud of the artists I release and bar Collin and the other south london idiots I dumped 10 years ago every other artist I’ve had on the label works with me. Once I decided I wasn’t working with collin I haven’t mentioned him or his project to anybody else. Yes I should have probably emailed him but I haven’t got time to get into a pissing match. Also as I’ve not taken a cent off him.. I haven’t made him sign anything, I haven’t told anybody about my dealings with him it’s not as though I’ve made his life particularly difficult.I’m sure if his project is as good as he thinks it is it won’t be hard for him to get it released on another labelYours SincerelySean HockingSubject: From Jim re: NiveHiveSean,I’m writing to express my disappointment in your dealings with my friend and colleague Collin Ruffino with regard to his NiveHive project. Until the last minute, you led him to believe that you were going to release his album on vinyl, and due to your unreasonable demands regarding mastering (which was completely unprofessional — I heard the masters, and they were laughable), changed your mind at the last minute. That you wouldn’t return Collin’s tactful emails says a lot about you, and that you work without contracts is also suspect, as it allows you to play around with artists in a non-committal way without agreeing to anything.As I put the two of you in touch, and you came recommended by a trusted friend, I expected that in your dealings you would at least be straightforward and over-the-table.Due to the details of the situation, I wouldn’t think of recommending you to any bands/artists I know in the future. I’ll also let Shelley know that she should think twice before recommending you to anyone in the future.Sincerely,Jim Orso